After Vodafone’s successful foray into India, it is now Richard Branson’s Virgin group that is entering the fertile Indian telecom market with its service offering from Virgin Mobile. The deal is essentially an MVNO relationship with Tata Teleservices with services focused on the the young market.

According to AFP, the venture will differentiate itself from all the incumbents by offering “more tailored and relevant” music, entertainment, news, sports and of course Bollywood offerings.

According to Jamie Heywood, deputy Chief Exec of Virgin Mobile India – they plan on capturing 10% of the market and generate 350 billion dollars worth of revenue in the next three years – impressive numbers indeed – regardless of how one looks at it.

The transformational evolution of the Indian telecom market – now the world’s fastest growing – keeps evolving. Stay tuned for updates.